Step your mobile phone game up! First Stop the Vertu Shop..
Vertu, the luxury cell phone brand created by Nokia, has opened
its first store in Japan to sell hand-crafted cell phones to
wealthy consumers despite the recession currently gripping the
country.
The company's first store opened its doors on Thursday to customers in Tokyo's ritzy Ginza district with handsets selling at prices up to ¥6 million (US$64,400). Vertu is also establishing itself as a cellular carrier here, working on the MVNO (mobile virtual network operator) model across NTT DoCoMo's network, so it can provide tailored service to customers.
But the service comes at a price. Monthly subscriptions to the Vertu MVNO cost ¥52,500, according to local media. That's 15 times the cheapest basic monthly tariff offered by NTT DoCoMo.
Vertu is betting that its target audience -- wealthy consumers -- won't be put off by the price but rather attracted by the handsets, which are hand-assembled in the U.K., and virtual concierge, an on-call service that can help with advice on travel, entertainment, restaurants and events.
The company's first store opened its doors on Thursday to customers in Tokyo's ritzy Ginza district with handsets selling at prices up to ¥6 million (US$64,400). Vertu is also establishing itself as a cellular carrier here, working on the MVNO (mobile virtual network operator) model across NTT DoCoMo's network, so it can provide tailored service to customers.
But the service comes at a price. Monthly subscriptions to the Vertu MVNO cost ¥52,500, according to local media. That's 15 times the cheapest basic monthly tariff offered by NTT DoCoMo.
Vertu is betting that its target audience -- wealthy consumers -- won't be put off by the price but rather attracted by the handsets, which are hand-assembled in the U.K., and virtual concierge, an on-call service that can help with advice on travel, entertainment, restaurants and events.
NICE!
The Vertu store in NewYork Plaza is official. Barneys has also
been known to carry a nice selection of vertu's as well.
SideNote: The Weight of the phone says it all. You can't
fake a vertu so don't even try. Let's keep it 100. Budget and
invest.. leave the poser sh*t to the rest.
*The End*
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