DOD2

Money, they say, can't buy you happiness. That may be so, but it sure can buy you lots of things that will make you happy. Like a one-of-a-kind Ferrari named after you.

The latest product of Ferari's own customization program is called the 612 GTS Pavesi. It's based on the flagship 612 Scaglietti, and features a pair of removable carbon-fiber roof panels, unique two-tone paint scheme, a new front bumper, a custom exhaust system and a reported extra 20 horsepower for a total of 550. The name of the owner hasn't been revealed, but Pavesi is the name of an Italian manufacturer of go-kart engines.

At the very top of Ferrari's production range sits the 612 Scaglietti, a four-seat grand tourer that's in dire need of an attitude adjustment. In comes Novitec Rosso with its answer. The Dutch tuning house is well known for its


Ferrari modifications, but has limited the 612 mods to an engine-management upgrade, new wheels and some cosmetic enhancements. The result is a 30-horsepower boost to 560, dropping the 0-60 run down to 3.9 seconds and the top end to 202 miles per hour. 20-inch modular wheels and darkened indicator lights are also part of the package, and buyers can specify any number of interior upgrades as well. Have a closer look in the gallery below.

Ralph Lauren has one. So does Pink Floyd drummer Nick Mason and some of the richest men in the world. Now you can get your hands on an extremely rare automotive icon, a legendary 1963 Ferrari 250 GTO being offered for private treaty sale by RM Auctions, at a price that could easily top $25 million. The car, chassis no. 4675 GT from an important Japanese collection, is one of only 36 250 GTOs originally produced and one of a limited few with Series II GTO bodywork. In 2008 British real estate baron Bill Ainscough reportedly sold his 250 GTO for about $28 million to an anonymous tycoon, making it the world's most expensive car. "The Ferrari GTO is unquestionably one of the most iconic and coveted cars in the world," notes Max Girardo, Managing Director of RM Europe. "This is truly a rare occasion for collectors to acquire such an important piece of automotive history."